WRVS' logo is not changing. It has valuable recognition, particularly when prompted amongst older people. In recent research, when asked 'Have you heard of WRVS?', 57 per cent were aware of the charity.

Our current strapline, 'make it count', doesn't make clear about what we stand for today or our focus on older people. Therefore, to add clarity to our vision, purpose and beliefs, we are changing the strapline to:

positive about age, practical about life

The new strapline conveys our attitude and approach to the specific communities we serve.

The new logo will be seen from 27 April and work is in progress to be ready for that date. If anyone needs a logo urgently, do contact WRVS' marketing department on 01235 442976.