WRVS' tone of voice is how we describe ourselves and the way that we communicate to others. This creates our personality and how people might expect us to respond to their needs. It defines not only how we should behave, but how we should express ourselves in everything we do.

WRVS' tone of voice is that:

• we listen with empathy (listening, hearing and demonstrating understanding)
• our response will be enterprising (business-like, imaginative, progressive) and down to earth (practical, workable, effective, simple, sometimes obvious)
• everything we do should have a positive impact (demonstrating the effect we have on someone's life for the better, enjoyable, hassle-free)